Thread Honcho is Joel Rusnak and Cheryl Andonian. We are a husband and wife creative team, and we love working together - designing products and building a brand that has true meaning to us.
Joel is an industrial designer and Cheryl is a creative entrepreneur. We have worked together for years and have created products, brands and even had our own boutique for a while. We are driven by design, and have a passion for transforming our ideas into useful and beautiful objects. We both grew up in American mill towns and deeply understand the importance of maintaining a strong manufacturing base to keep a community vital. Because of this, we are committed to manufacturing in the USA. We are true believers in the power of small business making a big impact through supporting local economies. We design our own goods from scratch with a clever twist, and are driven to create products that are not only functional, but offer a fresh take on items that will become part of your everyday life.